A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Young Living Essential Oils discontinue “therapeutic grade” claims for its “essential oils,” as well as unsupported health and wellness benefit claims.
The advertising at issue, as well as other claims, had been challenged by SC Johnson & Son, Inc. before the National Advertising Division (NAD) of BBB National Programs. Following NAD’s decision in July (Case No. 6385), Young Living appealed all aspects of NAD’s findings adverse to it.
Young Living’s essential oils are considered “aromatherapy” alternative-medicine products. Among the key essential oils in Young Living’s aromatherapy products are lavender, Hinoki, Ylang-Ylang, Valerian, bergamot, davana, peppermint, rosemary, and grapefruit. Many of the Young Living products are “blends,” meaning they include two…
The advertising at issue, as well as other claims, had been challenged by SC Johnson & Son, Inc. before the National Advertising Division (NAD) of BBB National Programs. Following NAD’s decision in July (Case No. 6385), Young Living appealed all aspects of NAD’s findings adverse to it.
Young Living’s essential oils are considered “aromatherapy” alternative-medicine products. Among the key essential oils in Young Living’s aromatherapy products are lavender, Hinoki, Ylang-Ylang, Valerian, bergamot, davana, peppermint, rosemary, and grapefruit. Many of the Young Living products are “blends,” meaning they include two…
