hum by Colgate and Headspace, the meditation and mindfulness app, have joined forces to help individuals “stress less and smile more” by making healthier everyday routines, according to a Wednesday (Dec. 2) announcement.
The tie-up encourages individuals to handle their current habits such as brushing their teeth or going for a stroll in the outdoors as an opportunity to “observe and reflect on their thoughts,” according to the announcement.
Headspace will offer “Mindful Moments” content inside the hum by Colgate program. The programming is meant to help support these new habits from “finding time to be kind to one’s mind” or brushing more effectively. hum will also offer complimentary trials to Headspace Plus for its users as part of the collaboration.
Bill Van de Graaf, vice president of marketing North America, Colgate-Palmolive, said in the announcement that Headspace is…