Brief:
- Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes. Headspace will host “Mindful Moments” programming to help support healthier daily habits and urge Hum owners to smile more often, per an announcement.
- As part of the collaboration, Hum will provide free trials to Headspace Plus, the app’s subscription service for guided meditations and mindfulness exercises. Hum lets customers earn “smile points” every time they brush their teeth or complete an activity in the Hum by Colgate app.
- The collaboration seeks to get consumers “to observe and reflect on their thoughts” during their daily routines. Hum customers can use the points to buy products from its in-app store or to redeem offers from partners like Headspace. The meditation app is offering a 60-day trial to Hum owners who earn 200 smile…
