New Delhi: In a bid to boost exports of ayurvedic products, the government is mooting to set up an AYUSH Export Promotion Council (AEPC). The move comes after the government realised the potential of AYUSH products in global market after these products gained immense popularity amidst covid-19 pandemic.
This decision was taken recently in a joint review of AYUSH trade and Industry by Piyush Goyal, Minister of Commerce and Industry and Sripad Naik, Minister of AYUSH.
The Ministry of Commerce and Industry and the Ministry of AYUSH will jointly set up the council, the government indicated. The government said that the entire AYUSH sector will work together to achieve price and quality competitiveness to boost AYUSH exports, the government said in a statement.
“There is a growing global interest in AYUSH- based solutions for disease resistance and treatment during the difficult times of the Covid -19 pandemic….