Home-grown FMCG company Emami Ltd is looking at new offerings in the healthcare segment, which is witnessing increased demand. Immunity boosting has emerged as a major category among other ayurvedic products, says Harsha V Agarwal, Director, Emami Ltd.
According to him, margins are set to improve with the on-going cost-cutting measures, while advertising spends are back toat pre-Covid levels. In an interview to BusinessLine, he talks about the change in consumer trends over the last nine months, growing focus on e-commerce channels, and margin improvement. Excerpts:
In the last nine months, how have consumer demand changed?
Considering the earlier period of unlocking, when sanitiser, hand-rubs and personal hygiene offerings were in demand, the intensity has gone down quite a bit. The panic over non-availability of such products is also down. Alternatively, people have become more conscious about their health. Offerings in ayurvedic…