In 2020, the brand was bought out by Indian cosmetics manufacturer Lotus Herbals through its acquisition of Vedicare Ayurveda.
This year, SoulTree is on a path of brick-and-mortar retail expansion in bid to connect with what it believes are the new needs and concerns of the modern Indian consumer.
“The Indian beauty consumer has not only evolved but has also become receptive to mindful beauty,” said Nitin Passi, managing director, SoulTree
“While we already possessed a significance presence in the digital space globally, we felt that a holistic SoulTree experience could only reach our consumers through a soul sanctuary that we can call our own.”
Recently, the company unveiled its inaugural flagship store at the DLF Galleria Market in Gurugram. The store is also India’s first 100% solar-powered beauty and wellness boutique.
Enhancing its focus on sustainability, the store was constructed using biodegradable materials,…